Frequently Asked Questions

Questions about baby dry skin, itching or eczema-prone skin? You’re not alone. This page answers the questions parents often ask when their child keeps scratching, a flare keeps returning, moisturising does not seem to be enough, or they simply cannot work out what they are missing. You’ll find practical explanations of dryness, the skin barrier, the itch-scratch cycle, night-time itching, recurring flares, swimming, heat, bathing, food, everyday triggers, the microbiome and where Itch-A-Bye™ Baby Repair Cream may fit within a broader skin-support routine. Our approach is based on a simple idea: troublesome skin is not always driven by one thing. Several small pressures can sometimes add up, which is why we look beyond the visible surface through Repair, Nourish and Defend.

Itch-A-Bye™ Baby Repair Cream is designed to support skin recovery in babies and children with dry, itchy and eczema-prone skin by addressing the conditions that keep irritation active. It applies the Skin Trifecta Method™ to developing skin: REPAIR supports the skin barrier and helps reduce moisture loss, NOURISH goes beyond hydration by supplying a complementary blend of skin-supporting ingredients selected to help create the conditions vulnerable skin needs to recover and defend itself — including Black Seed Oil, MSM, Allantoin, Hyaluronic Acid, vitamins and carefully selected botanical extracts, and DEFEND helps the skin defend against bacteria, fungus and other microbes. It does not numb the skin. It does not mask symptoms. It does not rely on short-term surface effects. Its purpose is to help compromised skin settle, repair, and protect itself so relief becomes stable rather than temporary.

If you have already moisturised your child several times a day and they are still scratching, it is reasonable to wonder what another cream could possibly add. Itch-A-Bye™ was developed around a broader question: what if dryness is only one part of the pressure affecting the skin?

Many moisturisers focus primarily on adding water, oils or occlusion to soften the surface and reduce moisture loss. That can be very useful, but a child may still be dealing with barrier vulnerability, heat, sweat, friction, scratching and other everyday pressures. Itch-A-Bye™ is not designed simply as another layer of moisture. Its Repair, Nourish and Defend approach is deliberately broader than hydration alone. Nourish means giving vulnerable skin a complementary mixture of ingredients with different supportive roles: Black Seed Oil is valued for constituents studied for anti-inflammatory and antimicrobial activity; MSM has been studied for anti-inflammatory effects; Allantoin is widely used for soothing and skin-conditioning support and has been investigated in wound-healing contexts; Hyaluronic Acid helps attract and retain water within the skin; Vitamin C derivatives provide antioxidant and skin-supporting activity; and our selected botanical extracts contribute additional antioxidant, soothing and antimicrobial properties. We formulate these ingredients as a system because skin recovery depends on more than simply adding water. The aim is to nourish the environment in which the barrier repairs itself while complementing the Defend function against bacteria, fungus and other microbes. The aim is to support the conditions in which dry, itchy and eczema-prone skin can become more comfortable while parents also identify and reduce the pressures repeatedly affecting it.

Yes. Chlorinated pool water can contribute to dryness or irritation in susceptible skin, particularly when a baby or child already has dry, itchy or eczema-prone skin. But chlorine may be only one part of the picture. Time spent in water, heat, sweating, wet swimwear, friction and vigorous towel drying can all add pressure to an already vulnerable barrier. This helps explain why some children become itchy after swimming even when their skin looked calm beforehand. A useful after-swim routine is to rinse with fresh water, remove wet swimwear, gently pat rather than rub, and moisturise promptly. Itch-A-Bye™ Baby Repair Cream can be used after rinsing and drying as part of that routine to support hydration, comfort and the skin barrier through Repair, Nourish and Defend. If swimming repeatedly causes significant flares, broken skin or persistent discomfort, discuss it with your child’s healthcare professional.

After swimming, rinse your child’s skin thoroughly with clean, fresh water to remove chlorine residue. Gently pat the skin dry using a soft towel. Avoid vigorous rubbing, as this can further irritate compromised skin. Apply a thin, even layer of Itch-A-Bye™ Baby Repair Cream to areas prone to dryness, itching, or flare-ups. Pay particular attention to skin folds, behind the knees, elbows, neck, and any areas that tend to react after swimming. For children who swim regularly, many parents apply Itch-A-Bye™ after every swim and continue once-daily use on non-swim days to help maintain barrier strength and reduce reactivity over time.

Itch-A-Bye™ is designed primarily as a post-exposure repair and support cream rather than a water-resistant barrier product. For best results, apply it after swimming once the skin has been rinsed and dried. This allows the cream to support recovery and reduce irritation caused by chlorine without being washed away.

Topical corticosteroids are medicines commonly prescribed to reduce inflammation during eczema flares. Itch-A-Bye™ is different: it is a non-steroidal skincare product designed to support dry, itchy and eczema-prone skin through Repair, Nourish and Defend. It is not intended to replace prescribed treatment. Itch-A-Bye™ supports the skin barrier, nourishes dry and itchy skin, and helps the skin defend against bacteria, fungus and other microbes. If your child is using a prescribed treatment, continue to follow your healthcare professional’s guidance and ask them how best to combine it with skincare.

Itch-A-Bye™ Baby Repair Cream is formulated specifically for infants and children’s skin. It is designed to be gentle, non-stripping, and suitable for regular use on dry, itchy and eczema-prone skin. It does not contain numbing agents, harsh actives, or ingredients intended to force rapid cosmetic changes. Parents commonly use it on babies, toddlers, and young children as part of a daily or as-needed routine. If your child has a diagnosed skin condition or is under medical care, consult your healthcare provider before introducing any new skincare product.

Yes. Itch-A-Bye™ is commonly used on areas where skin is thinner, more reactive, or exposed to moisture and friction, including the face, neck folds, behind the knees, elbows, and nappy area. These areas are also where microbial pressure and barrier breakdown are most likely to interfere with healing, which is why defence against bacteria and fungus is an essential part of the formula’s design. Apply a thin layer to clean, dry skin and allow it to absorb fully.

Most families apply Itch-A-Bye™ once daily or as needed on irritated areas. During flare-ups, some parents choose to apply it twice daily until the skin settles, then return to once-daily use. Consistency matters more than frequency. Regular application supports barrier recovery and reduces the likelihood of repeated flare-ups.

Skin recovery is not instant, but many parents notice early changes within days. Some parents report that dry areas feel softer and more comfortable and that itching or scratching becomes less noticeable with consistent use. Changes vary from child to child and depend on the skin concern and ongoing triggers. Results depend on the severity of the skin condition, consistency of use, and exposure to ongoing triggers.

Itch-A-Bye™ is designed not to sting or burn on application. Many parents specifically choose it because their child’s skin reacts to other products, even those labelled “gentle.” If the skin barrier is severely compromised, some children may experience brief sensitivity with any topical product. If irritation persists, discontinue use and consult a healthcare professional.

Yes. Itch-A-Bye™ is designed for regular, ongoing use as part of a skin support routine. It does not rely on suppression or numbing, and it does not thin the skin. Regular use can provide ongoing moisturising, nourishment and barrier support for dry, itchy and eczema-prone skin.

Itch-A-Bye™ is not a medical treatment or cure. Eczema-prone skin is complex and influenced by genetics, immune response, and environmental factors. What Itch-A-Bye™ does is support the skin by addressing the conditions that keep eczema-prone skin irritated and unable to recover. For many families, this leads to fewer flare-ups, calmer skin, and improved comfort.

Yes. Although designed for babies and children, adults may also use Itch-A-Bye™ when they want gentle moisturising and barrier support for dry, itchy or eczema-prone skin.

Every child is different, and no skincare product works for everyone. If your child’s skin does not improve, first consider whether ongoing pressures such as heat, sweat, friction, swimming, bathing, scratching or another irritant are continuing to affect the skin. Persistent itching can also have causes that skincare alone cannot address, so worsening, widespread or unexplained symptoms should be professionally assessed.

We also do not want parents to feel trapped into keeping a product that is not right for their family. That is why every purchase of Itch-A-Bye™ Baby Repair Cream comes with a full 60-day money-back guarantee. Use it consistently and give your child’s skin time to respond. If it is not right for your family, simply contact us and request a refund. No pressure. No arguments. The risk stays with us.

Because dry, itchy and eczema-prone skin can involve several pressures at once. The Skin Trifecta Method™ brings three complementary functions together: REPAIR supports restoration of the physical barrier; NOURISH supplies hydration together with carefully selected oils, humectants, vitamins, skin-conditioning ingredients and botanicals that provide the skin with multiple forms of support for recovery; and DEFEND supports vulnerable skin’s natural protective environment against bacteria, fungus and other microbes. Nourish is therefore not another word for moisturise. In Itch-A-Bye™, it reflects the synergy of ingredients such as Black Seed Oil, MSM, Allantoin, Hyaluronic Acid, Vitamin C and our botanical complex — ingredients selected for complementary properties including hydration, soothing, antioxidant support and evidence of anti-inflammatory or antimicrobial activity. Together, Repair, Nourish and Defend are intended to create a more complete environment for comfortable, resilient skin than moisture alone.

Itch-A-Bye™ is designed primarily for babies and young children experiencing dry, itchy and eczema-prone skin. It can also support skin that feels rough, flaky or uncomfortable, including when everyday triggers such as bathing, swimming, heat, sweat, friction or dry air leave the skin feeling stressed. Its purpose is to gently support developing skin through Repair, Nourish and Defend.

Baby skin has a thinner, still-developing barrier and can lose moisture more easily than adult skin. Bathing, dry air, air conditioning, heat, chlorine, saliva and friction can add to moisture loss. When dryness persists, gentle moisturising and barrier support can help. Seek healthcare advice if the skin is severe, spreading, cracked, weeping or otherwise concerning.

Itch-A-Bye™ Baby Repair Cream is formulated specifically to support dry, itchy and eczema-prone baby and children’s skin. Through the Skin Trifecta Method™, it helps REPAIR by supporting the barrier, NOURISH by doing more than simply replacing moisture — combining humectants, oils, vitamins, Allantoin, MSM and botanicals selected to hydrate, condition and support stressed skin — and DEFEND by supporting the skin’s protective environment against bacteria, fungus and other microbes. Hyaluronic Acid and glycerin support hydration; Black Seed Oil, MSM and several botanicals bring additional soothing and anti-inflammatory potential; Allantoin supports skin conditioning and recovery; and antioxidant ingredients including Vitamin C and botanical extracts complement the formulation. It is the combination, rather than any single ‘hero’ ingredient, that defines the Nourish pillar.

Dry, flaky or rough baby skin can have many causes, including normal barrier development, frequent washing, soaps or cleansers, weather, air conditioning, heat, friction, chlorine and eczema-prone skin. Because different conditions can look similar, persistent or concerning changes should be assessed by a healthcare professional.

Recurring dry or eczema-prone skin can be frustrating because the skin may look much better for a while and then become dry, rough or itchy again. One reason is that visible improvement does not necessarily mean every pressure affecting the skin has disappeared. A developing or eczema-prone barrier may still lose moisture more readily, while heat, sweat, saliva, bathing, swimming, friction, clothing, dry air and scratching can repeatedly add stress.

It can be helpful to think in terms of a skin threshold rather than searching for one culprit. On one day, no single exposure may be enough to cause trouble. On another, a warm night, extra sweating, a long bath and repeated scratching may combine and push already vulnerable skin beyond what it comfortably tolerates. This can help explain why a routine appears to work and then suddenly seems not to.

Consistent gentle skincare is therefore useful even when the skin looks calm. Moisturising, reducing avoidable triggers and supporting the barrier between flares may be more helpful than waiting until the skin becomes visibly uncomfortable. If recurring skin changes are severe, widespread, painful, weeping, crusted or difficult to control, seek professional assessment because another condition, infection or additional treatment may need to be considered.

There is no single reason every baby becomes itchy. Dryness and eczema-prone skin are common possibilities, but heat, sweat, friction, saliva, chlorine, clothing, cleansers and other irritants can also make susceptible skin feel uncomfortable. A weakened or still-developing barrier can lose water more readily and allow everyday exposures to be felt more intensely.

Importantly, the amount of itching does not always match how dramatic the skin looks. A baby may rub their face, scalp or ears, twist against bedding or scratch repeatedly even when there is little obvious redness. Itch is a sensation, not simply a visual sign, and once repeated scratching begins it can further disturb the barrier and create an itch-scratch cycle.

Look for patterns rather than assuming there must be one hidden trigger: Does itching increase after bathing, swimming, sweating, changing clothes, eating, being outdoors or getting warm in bed? Does it happen mainly at night? Does moisturising help only briefly? These clues can help you understand the pressures surrounding the itch. Persistent, severe, unexplained or whole-body itching deserves healthcare advice, particularly if it is disrupting sleep or accompanied by other symptoms.

When the skin barrier is dry or compromised, it can lose moisture more easily and become rough, tight and irritated. These conditions can contribute to itching. Scratching can then place additional stress on the barrier, which is why moisturising, nourishing and supporting dry skin is an important part of everyday care.

Itch-A-Bye™ Baby Repair Cream was formulated specifically to support dry, itchy and eczema-prone baby and children’s skin. If you are repeatedly applying moisturiser but your baby remains uncomfortable, our article Moisturising Your Baby Again and Again but They’re Still Itchy? explains why moisture may be only one part of the picture. Its all-natural ingredients and plant botanicals work within the Repair, Nourish and Defend framework to support the barrier, hydration, softness and comfort while helping the skin defend against bacteria, fungus and other microbes.

Night-time itching is one of the most exhausting problems families describe. For a fuller explanation and practical bedtime strategies, read Baby Scratching at Night? Why the Itching Can Feel So Much Worse After Bedtime and our guide to helping a child who scratches eczema at night. Several things can converge after bedtime. Warm bedding and pyjamas can increase heat and sweating, dry or eczema-prone skin may feel more noticeable when a child is still, and there are fewer daytime distractions competing with the sensation of itch. Children may also scratch while drowsy or asleep, when conscious control over scratching is reduced.

This can create a difficult loop: itch interrupts sleep, scratching places more mechanical stress on the barrier, and the newly irritated skin can become even more uncomfortable. A child can therefore wake repeatedly even when their skin looked relatively calm at bedtime. Visible redness is not a reliable measure of how much itch a child is experiencing.

A simple bedtime strategy is to keep the bedroom comfortably cool, avoid overdressing, choose soft low-friction sleepwear, keep nails short and establish a consistent gentle skin routine before bed. If bathing is part of the routine, avoid very hot or prolonged baths and moisturise soon afterwards. Persistent night-time itching, repeated bleeding, significant sleep loss or itching without an obvious skin explanation should be discussed with a healthcare professional.

The itch-scratch cycle can become self-reinforcing. Our detailed guide How to Stop the Itch-Scratch Cycle in Children With Dry and Itchy Skin explores the cycle and intervention points in greater depth: dry or irritated skin creates itch → the child scratches → scratching physically disrupts the barrier → the disturbed skin becomes more irritated and vulnerable → the urge to scratch returns. This helps explain why telling a young child not to scratch is rarely enough. The sensation itself needs to be made easier to tolerate while the skin is supported.

Try to intervene at several points in the cycle. Keep the skin comfortably moisturised, use gentle cleansing, avoid overheating, rinse away sweat or chlorine, choose soft clothing, minimise unnecessary rubbing and keep fingernails short and smooth. At night, pay particular attention to room temperature, bedding and sleepwear because unconscious scratching can continue during sleep.

Itch-A-Bye™ can be used as part of this broader routine to support dry, itchy and eczema-prone skin through Repair, Nourish and Defend. If scratching repeatedly breaks the skin, causes bleeding, prevents sleep or produces weeping, crusting, increasing pain or other signs that concern you, arrange medical assessment rather than relying on skincare alone.

No. Babies can develop dry or itchy skin for many reasons, and appearance alone does not establish eczema. Dry air, bathing, heat, sweat, friction, chlorine and other irritants can contribute. Skin that is persistent, severe, spreading, painful, weeping, crusting, infected-looking or otherwise concerning should be assessed by a qualified healthcare professional.

Bathing can contribute to dryness when water is very hot, baths are long or frequent, or cleansers remove too much of the skin’s natural oils. Use comfortably warm water, keep bathing gentle and apply moisturising skincare soon after drying to help support moisture retention in dry or itchy skin.

Heat and sweat can make already dry, itchy or eczema-prone skin feel more uncomfortable, particularly in skin folds and areas affected by friction. Lightweight clothing, avoiding overheating, gently rinsing away sweat and supporting the skin barrier can help reduce these everyday pressures.

Air-conditioned environments can have lower humidity, which may increase moisture loss from skin that is already dry or barrier-compromised. Regular gentle moisturising and barrier support can be particularly useful when babies and children spend long periods in cooled, dry indoor air.

When parents say they have “tried everything,” they often mean exactly that: different moisturisers, prescribed treatments, detergent changes, shorter baths, cotton clothing, food changes and endless attempts to identify a trigger. We explore this exact situation in depth in Tried Every Baby Eczema Cream and Still No Lasting Relief? Here’s What You May Be Missing. The frustrating part is that eczema-prone skin is not always controlled by finding one missing product or one hidden culprit.

Several pressures can sometimes act together. A vulnerable skin barrier may be losing moisture while heat, sweat, friction, saliva, swimming, scratching or environmental exposures add further stress. Each factor by itself may seem small, but together they may push the skin beyond what we call its skin threshold. The combination can also change from one day to another, which helps explain why something that appeared to work last week may seem less effective this week.

Instead of changing everything at once, simplify the routine and look for patterns. Track when itching worsens, what happened in the preceding hours, whether the child was hot or sweaty, what touched the skin, whether bathing or swimming occurred and how sleep was affected. Continue prescribed treatment as directed and seek review when eczema remains difficult to control. Itch-A-Bye™ can support dry, itchy and eczema-prone skin as part of this broader approach, but it is not a substitute for identifying problems that require medical care.

A flare becoming less red or inflamed is encouraging, but visible improvement does not necessarily mean the skin has stopped being vulnerable. The barrier may still lose moisture easily, scratching may continue, and the child may still be exposed to heat, sweat, friction, saliva, cleansers or other individual triggers. When enough of these pressures accumulate again, symptoms can return.

This is why maintenance between obvious flares matters. Keep skincare gentle and consistent when the skin looks good, rather than repeatedly stopping all support and restarting only when the skin deteriorates. If prescribed medicines have been recommended, use them according to the treatment plan rather than changing or stopping them based on general internet advice. Frequent recurrence despite an appropriate plan is a good reason to return to your healthcare professional and review the diagnosis, triggers and treatment strategy.

Itch and visible redness are related, but they are not the same thing. Our guide Baby Itching but No Rash? 6 Reasons Skin Can Itch Even When It Looks Normal explores this important mismatch in more detail. Skin can look considerably calmer while still feeling dry, tight or itchy. The barrier may still be recovering, and repeated scratching can itself become part of the cycle. Heat, sweating, clothing friction and bedtime warmth may also provoke itch without producing an immediately obvious rash.

Watch the child as well as the skin. Rubbing the face into bedding, scratching the scalp or ears, restless sleep and repeated hand-to-skin movements can all be clues that discomfort is continuing. Supporting hydration and the barrier, keeping the child cool and reducing friction can help. Persistent unexplained itching, especially when there is little visible skin disease, deserves medical assessment because not all itch is caused by eczema.

Persistent eczema does not automatically mean you are doing the routine incorrectly. Eczema-prone skin can be influenced by genetics, barrier function, immune responses and changing environmental exposures. Even excellent skincare cannot guarantee that every flare will disappear permanently.

Rather than responding by making the routine increasingly complicated, check the basics: gentle bathing, regular moisturising, comfortable temperature, low-friction clothing and appropriate use of any prescribed treatment. Then look for repeatable patterns rather than trying to eliminate every conceivable exposure. A clinician can help when the condition remains uncontrolled, when the diagnosis is uncertain or when the treatment plan no longer seems adequate.

Intense itch can be extremely difficult for a baby or young child to resist. Repeated scratching damages the surface mechanically, which can increase irritation and trigger still more itching. During sleep, scratching may happen with very little conscious control, so a child can wake with excoriations or blood spots even when their nails were trimmed.

Keep nails short and smooth, reduce overheating, use soft clothing and bedding, moisturise consistently and address active eczema according to the child’s treatment plan. Broken skin also deserves closer observation because it is more vulnerable to infection. Seek healthcare advice if scratching is repeatedly causing bleeding, if wounds are not healing, or if you see increasing redness, warmth, swelling, pain, pus, weeping, crusting, fever or a child who appears unwell.

Sometimes there is an identifiable trigger, but endlessly searching for one hidden culprit can become frustrating because eczema may reflect several interacting pressures. Heat, sweat, saliva, friction, bathing, swimming, dry air, clothing, cleansers, illness and environmental exposures can all matter differently from child to child.

Try a simple diary for two or three weeks. Record where the skin worsened, the time of day, sleep, temperature, sweating, bathing, swimming, new products, clothing and unusual exposures. Change one manageable variable at a time where possible. Patterns are more useful than assumptions. If you suspect an allergy or symptoms occur rapidly after a particular food or exposure, discuss this with a qualified healthcare professional rather than performing broad elimination diets or allergy experiments on your own.

A daycare day can expose skin to a different combination of pressures from home: warmer rooms, active play and sweating, outdoor grass or sand, sunscreen, wipes, handwashing, cleaning products, food residue, different bedding, floor contact and less opportunity to reapply moisturiser. None of these automatically means the daycare is doing something wrong.

If the pattern is consistent, ask staff what products touch your child’s skin and when symptoms tend to appear. Compare daycare and home routines, clothing, naps and outdoor activities. A small diary can reveal whether the problem follows a particular activity rather than the entire environment. Sudden or severe reactions should be discussed with your child’s healthcare professional.

Food allergy and eczema can coexist, particularly in some children with more significant eczema, but that does not mean every case of eczema is caused by food. Skin can flare for many reasons, and assuming food is responsible can lead families into increasingly restrictive diets without solving the underlying problem.

Do not remove major foods from a baby’s or breastfeeding parent’s diet simply because eczema is present unless there is a clear reason and appropriate professional guidance. If a particular food repeatedly produces immediate symptoms such as hives, swelling, vomiting, coughing, wheezing or breathing difficulty, seek appropriate medical advice; breathing difficulty or a severe allergic reaction requires urgent care. For persistent eczema, discuss whether formal allergy assessment is appropriate with your child’s clinician rather than relying on unvalidated tests or internet lists of “eczema foods.”

The gut-skin axis and the skin microbiome are active areas of research. Scientists are investigating how microorganisms living in the gut and on the skin interact with the developing immune system, barrier function and inflammatory signalling. These relationships are biologically plausible and increasingly important to our understanding of eczema, but they are also complex.

It would be an oversimplification to say that a child’s eczema is simply caused by “bad gut health,” or that one probiotic, supplement or diet can reliably correct it. Research findings vary according to age, microbial strain, timing and the group being studied. We therefore treat the microbiome as one part of a much larger picture that includes the skin barrier, immune system, environment and everyday exposures. Our free book Beyond the Skin Barrier explores this interconnected model in greater depth.

The skin naturally carries communities of microorganisms. In eczema-prone skin, that microbial ecosystem can differ from unaffected skin, and the bacterium Staphylococcus aureus is found more commonly on eczema-affected skin and is associated with disease severity and some flares. Barrier disruption, inflammation and microbial changes can influence one another.

That does not mean every eczema flare is a bacterial infection, and it does not mean every child needs antibiotics or antimicrobial treatment. Unnecessary treatment can create its own problems. Our Defend principle recognises that the skin’s microbial environment matters while keeping it within the larger Repair, Nourish and Defend framework. If skin becomes painful, rapidly worse, hot, swollen, weeping, crusted or otherwise infection-like, seek professional assessment.

Broken eczema-prone skin can become infected, so pay attention to a change from your child’s usual pattern. For parents dealing with repeated scratching and skin damage, Baby Rubbing Their Face and Head Until It’s Raw? looks more closely at how persistent rubbing and scratching can damage vulnerable skin. Increasing pain or tenderness, warmth, swelling, rapidly spreading redness, pus, new weeping or crusting, fever or a child who appears generally unwell are reasons to seek healthcare advice. Clusters of painful blisters or rapidly worsening punched-out sores also require prompt medical assessment.

Do not assume every wet or crusted patch is an infection, but do not rely on cosmetic skincare to manage suspected infection. Early professional assessment is especially important in babies and when the change is rapid.

Baby cheeks sit at the intersection of several everyday exposures. Saliva and drool, milk or food residue, frequent wiping, rubbing against bedding or clothing, cold or dry air and repeated touching can all place pressure on a developing barrier. That is why cheeks can repeatedly become rough or uncomfortable even when the rest of the skin looks relatively settled.

Use lukewarm water and gentle cleaning when needed, pat rather than scrub, and moisturise regularly. When introducing foods, gently remove residue that remains on the cheeks rather than repeatedly wiping with harsh products. Persistent, severe, weeping or infected-looking facial skin should be assessed, and take particular care with products used close to the eyes and mouth.